PLAYTHINGS OF THE GODS
In this scenario, you scoop up some water and go back to the village and call all the people and tellthem, "Our water problems are solved! Just over that hill is a natural spring with more water than wewill ever need and it even tastes better than the water from the old well. Here, I brought some back. Tryit!
Everyone is thrilled and you begin to discuss some plan to maybe make some pipe or something so thatyou will not need to climb the hill to get the water and stuff like that.
This is the "Natural Way"
THE AMERICAN WAY
In this scenario, you scoop up some water and go back to the village and call the people and tell them,"Look what I have here - fresh clean water - try some."And they are all happy and ask, "Where is the water so we can use it to save our village?" But then yousay, "That information is classified and a trade secret. What I gave you was a free sample, however, Iam now 'the water company' and, if you want water so you can continue to live, you must pay me - inadvance."
So now the people of the village are giving you money. With that money, you can hire some of thepeople to go get water and bring it back for the desperate villagers. However, your "trade secret" isfragile because, if anyone learns about the spring on the other side of the hill, the people will go get theirwater for free and you will be out of business - and that may well be the least of your trouble. So, youmust carefully choose people for your "company" and make sure they are sworn to secrecy. You canoffer your faithful employees incentives to keep quiet like free water for them and their families andeven extra water just to waste.
As your profits increase, you can afford to spend more money on security. First, you will want to usepsychological techniques to make sure that no regular people from the village ever get the notion toclimb the hill. You will want to start rumors that some monster lives on the other side of the hill andthat anyone who goes there will be gobbled up and never return. Now, just in case someone does notbelieve you, you will need to hire some snipers to hide close to the top of the hill. If anyone looks likethey are getting close to discovering your "trade secret", the snipers are to kill them and throw them in ahole on the other side of the hill - people will be told that "the monster must have got them".
As time goes on and your profits grow, now that you have more money than you will ever need, youlook to other neat things you can do. With your money, you can take over the press and the educationsystem. People will be instructed that you are now "the god of water" and that you have always existedand see all and know all, etc. The school books will be rewritten so that kids will be taught this. If youencounter dissent, well there is always the hole on the other side of the hill and the "monster story" toexplain disappearances.